Use social media to promote Malay language

National 2 minutes, 8 seconds

BANDAR SERI BEGAWAN

MASS media especially digital and social media should be utilised to promote the Malay language, Acting Director of the Language and Literature Bureau (DBP) said.

“We need to keep up-to-date with the world’s advancements and utilise the latest technologies in order to elevate the Malay language as a supranational language known around the world,” said Hjh Nortijah Hj Mohd Hassan in her opening remarks during the ninth Brunei Darussalam – Indonesia – Malaysia Language Council (MABBIM) lecture.

“Mass media is one of the most effective vehicles to influence the minds and thinking patterns of the generation that consumes it. Theoretically, mass media can be a very persuasive tool to disseminate messages, information and notices to the community if the information is accurate, authentic and reliable,” added Hjh Nortijah.

Hjh Nortijah said that mass media especially new media plays an important role to promote and strengthen the Malay language as it is able to incorporate elements of audio, visual and print.

According to Hjh Nortijah, more than 4 billion people in the world use social media. In 2015, 81 per cent of Brunei’s population uses the internet and 64 per cent are engaged with social media.

“Looking at these figures, we can plan various creative strategies in this technologically interactive global platform and promote interests for the Malay language both locally and to a global audience,” said Hjh Nortijah.

To achieve this objective, Hjh Nortijah encourages everyone, organisations or individuals to use, apply and promote the language in print media and digital media.

“Regardless of the level of impact it brings, we can achieve great success if we work together formally and collectively to develop the language,” she said.

During the ninth MABBIM Lecture, Insinyur Gunarso, researcher at the Agency for the Assessment and Application of Technology of Insitut Pusat Teknologi Informasi dan Komunikasi from Indonesia delivered a lecture titled “Utilisation of Electronic Media and Print Media for the Development of Machine Translation”.

The lecture discussed the theory of translating a language to another as well as the technical aspect of how the machine translator software operates when translating information. The lecture was held yesterday at Balai Sarmayuda at the Language and Literature Bureau’s building in Old Airport, Berakas and was attended by government officials and students.

According to a statement from DBP, the objective of the MABBIM lecture is to share knowledge and ideas among its members, spread and promote the Malay and Indonesian language among their respective communities, host joint discussions and lectures and elevate the Malay language as a language of knowledge.

The Brunei Times