Sesame speakers eye market in Brunei

National 1 minute, 53 seconds


A CHINA-BASED company is looking to penetrate the Brunei market with its newly developed audio speakers capable of directing sound waves in a straight direction, allowing only those within its perimeter to hear them.

Developed by Sesame World Technology (B) Sdn Bhd in 2014, the speaker has the ability to reflect sounds onto an object, giving a feel that the sound came from the object itself, making it suitable to be used for creative purposes, said its Operation Manager Alex How.

Since the sound only travels in a specific direction, it is easier for people to regulate and effectively reduce noise pollution without lowering down the volume, How said.

Moreover, he said, with the new speaker, it is possible for people to play multiple audio files simultaneously without having to interrupt one another.

The manager said a unit of the speaker was recently installed at the Belait District Museum to simulate the sounds of a Hornbill as it reflected on a replica of the rare bird.

The installation of the speakers, he added, was already planned even before the museum was opened in July, making Brunei the first country in Southeast Asia to use their technology.

The usage of the speaker, costing around $1,000, is not limited to museums, he said. Most of their speakers are now being used commercially in China.

“In China, some of the commercial centres had installed our speakers for specific showcases, where the specialised audio can only be heard by those approaching the exhibition,” he said.

“The speakers had also been used in car exhibits, airing specific information at certain parts of the cars. When people approached the hood, they may listen to details about the engines and so on for other parts,” he added.

The speakers, he said, were also widely used in convention halls that are commonly used for gatherings or weddings, where specific audio may be directed at certain groups of people. The Beijing-based company, which has its research and development centres in Singapore and Brunei, is hoping to expand its market further in Southeast Asia.

How expressed hope that selling the product to the Belait District Museum could be the first step that could open up more opportunities for his company to market its products in Brunei.

The Brunei Times