Entrepreneurs see rise in demand for traditional products

National 1 minute, 35 seconds


BRUNEI’S youth should grab business opportunities in the traditional industry as there is an increasing demand for such products, said entrepreneurs at the Domestic Science Exhibition 2016.

The exhibition was organised by the Pertiwi Association, held in conjunction with His Majesty The Sultan and Yang Di-Pertuan of Brunei Darussalam’s 70th birthday, at the International Convention Centre.

Some of the entrepreneurs interviewed by The Brunei Times said that there is demand for traditional goods in the country.

They added that the sultanate’s youth should take interest in the industry as it would ensure that such products would continue to exist.

The Pertiwi Association showcased traditional kueh, alongside modern cakes to show the flow of baking goods throughout the year.

The association’s head of fundraising, Datin Hjh Masni Hj Awang, said there is a need to get more people interested in such traditional delicacies.

“These can only be found in Brunei and not anywhere else in Borneo. They are special. Luckily I knew some people who can still make the kueh, otherwise it would have been very difficult,” said Datin Hjh Masni.

She attributed the shortage of interest among today’s youth to them having other priorities.

“There is still a lot of demand for these kueh but it could cease to exist since not many people can make them anymore. There are plans to conduct classes for these traditional kueh,” she said.

The Welfare Body of Police Wives and Families (PEKERTI) set up a booth showcasing various sizes of hand-made dastar (head gear) produced by its members.

“I learned the art of making dastar from my mother. There is a demand for it at traditional ceremonies such as khatams,” said Pg Norlela Pg Hj Zulkifly.

“There have been people who have approached us to learn how to make it but we will see how it goes,” said she said.

The Brunei Times