Land Transport to introduce pull factors to encourage bus use

National 1 minute, 44 seconds


THE Land Transport Department (LTD) is exploring the idea of introducing “pink seats” for females only on public buses as part of its plan to overhaul the public transport system in the sultanate.

LTD Director Dr Hj Supry Hj Ladi said this yesterday in response to a question raised by a member of the audience during the afternoon symposium of the first day of the Knowledge Convention 2016 at the International Convention Centre (ICC).

The audience member had asked about the department’s plans to implement sustainability in the nation’s public transport system.

Dr Hj Supry said that the department was planning to introduce many “pull factors” to attract and encourage more people to ride the public buses.

Among the factors being considered by LTD and the Ministry of Communications were dedicated seats for females in designated areas of the public buses.

The LTD director also said the department was also exploring the idea of having WiFi services as well as an integrated ticketing system onboard the public buses in Brunei. “We are also looking into introducing an intelligent bus operating system which would provide ease to the public to know about the (times of) arrivals and departures of buses at certain points (within the public bus networks),” Dr Hj Supry added.

Dr Hj Supry yesterday presented a paper on the local public transport system during the “Communications Concepts and Basics” session of the Knowledge Convention symposium. The session, which had been moderated by Universiti Brunei Darussalam (UBD) School of Business and Economics Deputy Dean of Academics and Administration Dr Hj Masairol Hj Masri, also saw papers being presented by UBD’s Academy of Brunei Studies Director Associate Professor Ampuan Dr Hj Ibrahim Ampuan Hj Tengah and UBD-IBM Centre Director Pg Dr Mohamad Iskandar Pg Hj Petra.

Associate Professor Ampuan Dr Hj Ibrahim presented a paper titled “Communications Technology Culture Based on Values Contained Within the Malay Muslim Monarchy (MIB) Philosophy” while Pg Dr Mohamad Iskandar presented a paper titled “Generating the Use of ICT Towards Improved Quality of Life for the Community”.

The Brunei Times