Politeknik Brunei teams up to help OVOP

National 0 minutes, 58 seconds


STUDENTS from Politeknik Brunei are looking into ways on how to effectively market products under the One Village One Product initiative.

The five students who are currently in phase three of their final year project spent six months with the village consultative council of Kg Katok/Tungku to help them market their madu kelulut (stingless bee honey).

According to the project manager of Team G30 Heritage, the village consultative council (MPK) has been lacking in marketing despite producing the honey consistently.

“They had only been relying on exhibitions to sell their honey and it would only be about three times a year. We found that they also were not very proactive when it came to finding people to buy their product,” said Rashidah Seruji.

Rashidah said that the team had also advised the MPK to attend business workshops to improve their business strategy.

She added that the team has seen encouraging progress within the first few months, especially since the MPK has been looking towards youth to help them market their product successful.

The discussion session allowed members of the MPK to share ideas on marketing strategies with the students.

The Brunei Times