JPCC may promote park playground in East Malaysia

National 1 minute, 40 seconds


JERUDONG Park Country Club Sdn Bhd (JPCC) is looking into promoting the Jerudong Park Playground in Sabah and Sarawak to attract more foreign visitors.

Since the playground’s re-launch in May 2014, JPCC has recorded 536,271 visitors, 10 per cent of which were from neighbouring countries.

Although JPCC said they’ve been receiving a consistent number of foreign tourists since the re-launch, its Senior Manager, Hj Jeff Hadiman Dato Paduka Hj Danial, believes there is still room for improvement. Hj Jeff Hadiman said JPCC is looking into promoting the playground in Sabah and Sarawak as most of the foreign visitors they’ve received are from the neighb uring Malaysian states.

He said JPCC will be looking to identify sales agents in the two states that will assist in generating sales for JPCC.

“Cementing Jerudong Park’s position not only as the main family entertainment centre for Brunei but in Borneo as well is the company’s immediate goal,” he said.

He said JPCC will also look into further expanding its promotions to other ASEAN countries.

“Increasing foreign visitors to the playground will help supplement revenues even further. Besides greatly benefitting JPCC, better tourist rates also mean increased business to tenants in (Jerudong Park’s) food court and (nearby) hotels,” he said.

Hj Jeff Hadiman said JPCC is also taking the initiative to work alongside the Ministry of Primary Resources and Tourism to improve its promotions to potential visitors from other countries. He said the Tourism Department under the ministry can help in exposing the playground to foreign visitors through roadshows and conferences overseas. JPCC is currently focusing on strengthening ties with local hotels and travel agencies to attract foreign tourists, said Hj Jeff Hadiman. He said the objective of strengthening ties is to ensure they produce a more robust package of products and services for its tourists during their stay in Brunei.

“By grouping each other’s wares into one accessible package, this provides added value to foreign visitors,” he added.

The Brunei Times