Private sector aid vital to social welfare

National 2 minutes, 21 seconds


THE minister of culture, youth and sports underscored the significant role of private companies in helping the community in the sultanate during a breaking-fast ceremony with students of Pusat Bahagia and residents of the Welfare Home Complex (KRK) on Saturday.

Speaking on the sidelines of the event which was made possible with sponsorship from private companies, Yang Berhormat Pehin Datu Lailaraja Major General (Rtd) Dato Paduka Seri Hj Awg Halbi Hj Mohd Yusof said that private companies and their assistance are valuable for the prosperity and well-being of those in need.

“They (private companies) played an important role because they have to care for the society as part of their corporate social responsibility (CSR),” he said.

He added that such contributions from private companies are limitless, “The help can be in the form of anything actually, some may provide infrastructures while some provide facilities.”

Referring to Pusat Bahagia and KRK, the minister said the institutions have been receiving aid in terms of both monetary and in-kind assistance as well as volunteers from private sectors and non-governmental organisations (NGOs).

“It showed that at least these people (KRK’s residents and Pusat Bahagia’s students) are also being cared for and looked after (by other parties),” he said, adding that such gestures meant that these groups would not feel ‘left out’ in the society.

Organised by the Community Development Department (JAPEM), the event was sponsored by Baiduri Bank Group as well as companies of Borneo United Enterprise, Hasmit Electrical & Lightning and NIE.

Head of KRK Hj Khairul Arifin told The Brunei Times that they welcome any forms of assistance in the complex.

“We are grateful for whatever assistance or contribution that comes our way.

“Even things like goodie bags with snacks will make the kids happy because it’s not every day that they received such food (at the complex),” he said.

The JAPEM officer went on to say that he is also looking for any parties interested in providing non-academic services or activities to the residents in the complex including sports and expressive art.

One of the long-standing sponsors for Pusat Bahagia, Managing Director of Borneo United Enterprise Stanley Lim Hock Ghim said that their contributions are one of the ways to give back to the community and bringing ‘happiness’ to those less unfortunate.

“Whenever JAPEM needs assistance from the private sector, normally we would be ready to help them,” he said, adding that this include helping to build houses for underprivileged families previously.

“I believe there are plenty of other companies in this country who have been doing this (CSR) and we are hoping more will come forward to lend a hand,” he said, noting that such initiative also inculcates the importance of helping the local community among the younger generation in the sultanate.

The Brunei Times