Student hopes to encourage more Koreans to visit Brunei

National 2 minutes, 17 seconds


A SOUTH KOREAN student will be undergoing a work attachment at a hotel in Brunei for a month to learn about the country’s hospitality and tourism sector.

Speaking during a press conference, Lee Sin-il said he will be doing his attachment with a view to promoting tourism in Brunei among Korean tour companies after he returns home.

“I consider Brunei my second home country after studying for five months at Universiti Brunei Darussalam during the first half of 2015 on a student exchange programme, so I’m glad to be back.

“After my stint in Brunei, I signed up to the Korea-Brunei Association of Friendship in Seoul, and luckily from there, the Bruneian counterparts at the Brunei-Korea Association of Friendship (BKAF) arranged for my internship here,” he said.

Lee, who is a final-year hospitality and tourism management student at Sejong University, said he plans to combine the theoretical skills he learnt in university with an in-depth knowledge of Bruneian culture to encourage Koreans to visit Brunei.

“When I went home after the exchange programme (in Brunei), I tried my best to learn more (about Brunei) by reading newspapers and informed people about the country because many Bruneians know about Korea but not the other way around.

“I will do my best to be a help for the ties between the two countries in the future in areas such as sports, tourism, education or culture with tour operators and agencies in Korea,” he said.

The President of BKAF, Dr Hj Kamaruddin Dato Seri Paduka Hj Talib, who is also a board member of Darussalam Enterprise, said during the press conference that the aim of having Lee as a Korean student on attachment in Brunei was to help increase Brunei’s market share for tourism.

“One of Brunei’s main targets is to develop the tourism industry, so I hope that when Lee goes back with what he has learnt, he can be a focal point of contact for us in Brunei to help boost the industry.

“In particular, Lee will be given a project to market Brunei as a sports tourism hub – especially for golf – throughout his time here, and we will give him our support,” he said.

Lee is slated to be attached at the Parkview Hotel for two weeks under the guidance of the Executive Director of Times Square Group of companies, Hambali POKS DSP Hj Md Salleh, with a possible further two weeks at the Ministry of Primary Resources and Tourism.

The press conference yesterday was held at the Tulip Meeting Room of the Parkview Hotel in Kg Jerudong.

In attendance alongside Lee were BKAF members including Dr Hj Kamaruddin, Hambali, Sheikh Jamaluddin Sheikh Mohamed of SHJ Consultant and the press.

The Brunei Times