BIMP-EAGA fruit festival set for August 2017

National 1 minute, 45 seconds

BANDAR SERI BEGAWAN

THE Brunei Darussalam BIMP-EAGA Business Council (BD-BEBC) is planning to hold a ‘BIMP-EAGA fruit festival’ in August next year to promote local fruits and healthy lifestyles among Bruneians.

Speaking recently to The Brunei Times, Pg Yura Kesetria PSN Pg Hj Md Yusuf, executive chairman of BD-BEBC, said BD-BEBC is looking to collaborate with Raw Food Asia, a raw food advocate, to further promote local fruits and their health benefits at the festival.

Established in 1994, the Brunei Darussalam, Indonesia, Malaysia and Philippines East ASEAN Growth Area (BIMP-EAGA) aims to increase trade, investment and tourism in the region.

Pg Yura underscored the importance of enhancing ties in various aspects among its four member countries to further support the development of the ASEAN Economic Community, adding that discussions with relevant authorities and Raw Food Asia were held during this year’s ‘Flavours of BIMP EAGA: Culture & Food Expo 2016’.

“It’s been discussed, and hopefully BD-BEBC will be collaborating and promoting this event (BIMP-EAGA fruit festival) with Raw Food Asia.

“This could be an annual calendar event where we focus on tourists within ASEAN and beyond,” he said. Pg Yura said that while there are no concrete plans on where the fruit festival will take place, they are considering holding it at the Airport Mall’s atrium or at the Indoor Stadium in Berakas. He said the aim of the festival is to bring together a community of people who are interested in improving their health and lifestyle while also raising the status of fruits from more than just a dessert.

“We want to promote health and wellness through fruits,” he said, adding that the fruit festival could help bring more attention to local fruits in Brunei. People coming to the festival with children will be encouraged to buy and eat more fruits rather than going for fatty fast foods,” said Pg Yura. He said a healthier lifestyle can prevent chronic diseases such as diabetes and heart-related diseases which burden the government with unnecessary medical bills. Pg Yura added that the fruit festival will feature food exhibitions, forums and discussions.

The Brunei Times