Progresif launches SIM package for tourists

National 3 minutes, 5 seconds


VISITORS to Brunei who purchase SIM cards from Progresif Cellular Sdn Bhd can now access the Tourism Development Department’s (TDD) website and learn about the country’s key destinations without incurring data charges.

The newly launched Visitor Plan SIM Package is only available at Progresif’s new store located at the arrival hall of Brunei International Airport in Berakas. The mobile network provider launched the store, its sixth, at an event yesterday.

Progresif’s Chief Marketing Officer (CMO) Devin Edwards told The Brunei Times that Progresif has collaborated with the TDD under the Ministry of Primary Resources and Tourism (MPRT) to allow tourists to get access to to learn about Brunei’s main tourist attractions.

He said the free data usage for Progresif’s clients on the TDD’s website also aims to encourage locals who purchase the SIM package to support local tour operators.

“A lot of locals don’t even participate in their own treasures … If we (Progresif) get them to start using (the SIM package), it can help grow the (local) tourism economy and help tour operators improve. We’re working with tourism (agencies) to stimulate inbound tourism and local tourists.”

He said Progresif plans to collaborate with several government agencies and institutions to allow its users to access their respective websites without incurring data charges.

“We’re looking for more people to be partnered with, and that’s one value we can offer so that visitors will have the convenience,” he said.

Edwards said the no data charge website access will also allow students to learn more about the range of services offered by the government.

“If you’re a UBD (Universiti Brunei Darussalam) student and you need to access the UBD website for some information, we can partner with UBD so you won’t be charged to use it,” he said, noting that this is to give access to a specific segment of people in Brunei.

Progresif Chief Sales Officer Bob Gill said the strategically located store, shaped like the interior of an airplane, is part of Progresif’s marketing plan to widen its client base.

“Our store is all about interactivity. When you enter the store, our staff will help you understand what you need. Our approach is to consult with customers to understand what they need,” he said, noting that 15 local staff had undergone four weeks of customer care training to work at the store.

“We’ve partnered with the TDD so that once customers use the SIM, there’s a link they can (visit) that shows all the attractions they can enjoy, see and experience here in Brunei,” said Gill in a speech.

“We’re delighted to launch a first for Brunei, a SIM bundle with data, voice and texts that make communications easier for our tourists,” he said.

Dr Hj Abdul Manaf Hj Metussin, Permanent Secretary at the Ministry of Primary Resources and Tourism, said the free access to the TDD’s website for Progresif users is a hassle-free tool for tourists upon arrival.

“The service offered by Progresif can help tourists arriving here feel more convenient. At the same time, this can help promote tourism products that exist in Brunei,” he said.

Dr Hj Abdul Manaf said MPRT plans to add information about the country’s One Village, One Product products on their website, and this can introduce tourists to Brunei’s unique culture and places to visit.

Progresif said subscribers can sign up for the Visitor Plan for $10 for one-week validity which comes with a bundle of 10 minutes worth of IDD (International Direct Dialling) calls, 10 international SMS, 50 minutes of local calls, 50 local SMS and 1 gigabyte of local data.

The Brunei Times