Gov’t to review sales promotion regulations

National 1 minute, 24 seconds


THE Department of Economic Planning and Development (JPKE) and other agencies will be reviewing regulations on businesses’ applications to conduct a sales promotion in Brunei, the head of Ease of Doing Business Unit said.

Ak Mohd Abdul Aziz Pg Ali Hassan said the government is working on changing the sales promotion policy following feedback from companies.

Speaking on the sidelines of Darussalam Enterprise’s (DARe) recent dialogue, he said JPKE was informed of issues facing businesses in organising a sales promotion.

He said the authorities will be reviewing the Price Control (Cheap Sale Price) Regulations 2012.

“This amendment will make it more business-friendly and easier for business owners to conduct their sales promotion, while fulfilling the stipulated regulations,” he said.

At the recent DARe dialogues, some business owners said they experienced a lengthy waiting period before they can conduct a sales promotion.

One shop owner said it could take up to three weeks to have her sales promotion application approved.

She said this was a problem because retail stores might have a spontaneous sale within the week to stay competitive.

Ak Mohd Abdul Aziz added that the review of the policy will include consumer protection.

He said even though the regulations will be more business-friendly for retail owners, sales promotions cannot be conducted all year round because this would mean customers will not know the transparency of the actual pricing of goods and services.

“On the government’s perspective, our intention is clear. We want to ensure a pro-business environment in line with His Majesty’s titah,” Ak Mohd Abdul Aziz said.

Details of the review of the policy will be revealed in the near future, he added.

The Brunei Times