Thailand keen to enhance trade ties with sultanate

National 1 minute, 50 seconds

BANDAR SERI BEGAWAN

THAI small and medium enterprises (SMEs) will be taking part in the annual ASEAN Consumer Fair in May, with the aim of strengthening trade ties with Brunei.

The Chargé d’affaires of the Thai embassy in Brunei, Siriporn Chaimongkol, said yesterday that 30 booths will be prepared to showcase various Thai products including halal food, decorative items and apparel and accessories at this year’s Thailand Grand Fair, which has been part of the ASEAN Consumer Fair since 2009.

It will also mark Thailand’s ninth consecutive year of participating in the event.

“We want to promote our products and to seek distributors from Brunei,” said Chaimongkol, adding that Thailand is keen to expand into more markets for the distribution of its products.

“The (focus) is not only on the trade fair, as we are also looking at (establishing) long-term cooperation,” she said.

Chaimongkol said she hopes the fair will create an avenue for SMEs from both countries to promote each other’s products and share their best practices.

She said Thailand will help its SMEs promote Thai products in the sultanate and to open up opportunities for Thai Muslims to establish joint ventures in halal products with their Bruneian counterparts.

“We thank Brunei for their interest in the Thai products. We see the opportunity of enhancing our cooperation.”

Thailand, she said, is keen to support economic diversification in Brunei, especially in the SME sector.

“Established companies have their own channels of distribution, but for the SMEs, we have to help them find the market, counterparts and distributors for their products,” she said.

Scheduled to take place for five days, this year’s ASEAN Consumer Fair is expected to be held at BRIDEX Hall in Jerudong.

Last year, the Thai embassy organised its first Thai Halal Product Fair at Times Square Shopping Centre where exhibitors from Thailand showcased and sold their quality halal products such as sauces, frozen food, snacks and cosmetics.

The fair aimed to introduce and promote the awareness of Thai halal products to the Brunei market.

Meanwhile, the second Thai Halal Product Fair was also recently held in conjunction with the Brunei International Trade and Consumer Exhibition at BRIDEX Hall.

The Brunei Times