Laila rice flour gaining positive response

National 1 minute, 36 seconds


SABLI Food Industries (B) Sdn Bhd has recently produced and marketed a flour product made from Laila rice.

The new Laila rice flour has been in the market since last month and is being sold at a cost of $1.50 per kilogramme.

Hj Mohd Nooh OKMD Hj Saman, the company’s production manager told The Brunei Times yesterday that the company came up with the idea to diversify the local rice into a different food product last year.

“The machines that we have at the factory were able to grind three metric tonnes of Laila at one time to produce more than 400kg of flour. Making the flour is a simple process; it takes around six hours or more to grind them.

“To date we have processed some 4,000kg of flour,”he said.

Hj Mohd Nooh said that the Laila rice flour has been receiving positive response from the public.

“From what we can see, Bruneians like eating the local rice and producing a variety of products based on the rice is also better for local companies. In a way it also helps to popularise the local rice.”

“Laila is the best option if people want to create new food processing product using rice because it contains less starch and carbohydrates, which is good for health,” he said, adding that the taste of the rice is also good and not bland.

However, he said due to the fact that Laila rice is difficult to get in the market, the food processing company couldn’t constantly produce the flour in large quantity.

The flour product received halal permit within three months after the company applied for it last year.

The company was established in 1985 and currently has two main factories located in Lambak Kanan and Serambangun, Tutong. The company also collaborates with some Village Consultative Councils (MPK) with the aim of increasing the productivity of local goods.

The Brunei Times