Fresh catches on sale in Muara

National 2 minutes, 29 seconds


AROUND two dozen industry players joined the Fisheries Department’s annual product sale that kicked off yesterday at the Fish Landing Complex in Muara.

Minister of Industry and Primary Resources Yang Berhormat Pehin Orang Kaya Seri Utama Dato Seri Setia Hj Yahya Begawan Mudim Dato Paduka Hj Bakar toured the venue of the sale, which will run until Sunday.

The department’s Acting Director, Hj Abdul Halidi Hj Md Salleh told The Brunei Times that the event provides Bruneians the opportunity to know the owners of fishing companies, whom they can contact for orders.

“It is a good opportunity for the public to get to know their local fishmongers. Fasting month is just around the corner...It is a great time for the public to stock some fresh fish early,” he said.

There are four operators from the aquaculture sector, six from the capture fisheries and 12 from the seafood processing sector taking part in this year’s sale.

Fisheries Officer Md Jumkhairun Hj Jumat said they expect an increase in customers this year because of the number of promotions they did during the past few weeks.

“We have prepared a lot of banners in promoting this year’s sales at universities and shopping malls. Moreover, information circulated on social media will also help inform the public about the fisheries sales,” he said.

Products displayed by the aquaculture sector include seabass, pompano, crabs and catfish.

For the processing sector, they offer various processed seafood products such as salted and dried fish, smoked fish, keropok and belacan.

Md Jumkhairun said visitors and customers should have the opportunity to negotiate for much better and cheaper prices from the owners.

Suzinah Sahani, the manager of Syarikat Pg Hj Jaludin, said customers can negotiate for reasonable prices as long as they buy in bulk.

She said all their fishes are caught within Brunei’s water, mostly in Zone 3 that runs 20 nautical miles from shore.

Suzinah added that the recent red-tide phenomenon did not affect their sales because all the fishes caught by the company come from non-restricted zones.

“All our fishes are fresh. None of them are imported,” said the manager.

Meanwhile, a vendor selling processed seafood products, Rokiah Hj Matzin from the Village Consultative Council in Kg Sabun, said she was grateful to the department’s initiative to provide a free venue for them to sell their seafood products.

She urged the department to organise a monthly event to further promote the local fishing industry to the public.

Ajijah Md Dayang, a vendor selling seafood products at Serasa Beach, believed such monthly fisheries event could bring a lot of customers from other districts.

“I don’t mind if I have to pay the rent. What we want is more ways to promote our products to the public,” said vendor, who has been selling local products since 1982.

The annual fisheries sale seeks to promote local fisheries products to the public. It is open from 8am to 5 pm until Sunday, June 14.

The Brunei Times