Brunei Food Fest a platform to promote local delicacies
BANDAR SERI BEGAWAN
THE Brunei Food Festival can serve as a platform for vendors and small medium enterprises (SMEs) to promote local products and delicacies, an Event Management Marketing Executive said at the launch yesterday.
This year’s Brunei Food Festival, showcases over 60 vendors – from local bakers, home-based caterers and restaurants.
It is currently hosted at the National Indoor Stadium and will end on April 7.
One of the event managers, Dk Rina Pg Hj Ahmad, told The Brunei Times that the festival gives local food vendors a chance to showcase their products.
“This is a good platform to showcase local products. It’s one way to encourage Bruneians and SMEs to boost the promotion of local food,” she said.
She added that the food festival acts as a food hub where food enthusiasts can try out new locally-made food products while also supporting their businesses.
“Some of the vendors operate through social media like Facebook and Instagram, and some people may not know of the existence of these locally-produced foods or the vendors. By taking part in this food festival, it can help create awareness to the public,” Dk Rina said.
She noted that the food festival could also help boost cultural awareness amongst the tourists and expatriates in the Sultanate, as the organisers are also working closely with Anthony Tours.
“We have liaised with tour agencies so they can bring tourists to the food festival to try out real Bruneian delicacies and learn more of our culture,” she said.
Speaking to some of the local vendors selling traditional Malay cakes, Hjh Zaimah Hj Matnoor, from Mukim Lamunin, said she has been in the business for more than seven years with the help of her husband and grandchildren.
According to her, the idea of setting up a food business came to reality after she received positive feedback from family members and friends.
“Sometimes we would have family gatherings where I would bring home-cooked food from recipes that were passed down by my grandmother, which was passed on to her by her grandmother. It’s a secret family recipe,” Hjh Zaimah said.
Hjh Zaimah added that her best-seller, the “kuih penyaram,” a Bruneian-Malay traditional cake made out of rice flour and coconut milk, would be sold-out in just two hours.
“We’ve sold over 200 boxes in the first three hours since we’ve been here,” she said.
She added that if it weren’t for her husband and grandchildren’s support, the family business would not have been possible.
Another food vendor that sells local delicacies, Zulhairah Hj Mohammad Taha, owner of Foodies Haven, said she would not mind participating in the Brunei Food Festival again in the future, as they have been getting good public response despite it being their first time.
“I am overwhelmed with the response so far. Most Bruneians do not like to go outdoors especially in the heat but so far a lot of people are coming to support us despite our booth located outside,” said Zulhairah.
Gracing the event as the Guest of Honour was Deputy Minister of Culture, Youth and Sports Datin Paduka Hajah Adina Othman.
The Brunei Times