Change in the weather department starts with the new logo

National 1 minute, 29 seconds


THE Brunei Darussalam Meteorological Department (BDMD) has undergone a “corporate branding” to increase confidence and trust in its services.

The branding was officially launched yesterday by the Minister of Communications YB Pehin Orang Kaya Hamzah Pahlawan Dato Seri Setia Hj Abdullah Begawan Mudim Dato Paduka Hj Bakar yesterday during the country’s observation of World Meteorology Day at the Times Square Shopping Centre.

The branding strategy includes a new logo centred around a map of Brunei, combined with the visual meteorological elements including head maps, clouds and analysis of wind speeds.

“It is hoped that this corporate branding will showcase a BDMD as a brand that is easily known and trusted by its users,” said the minister.

Under the branding, BDMD has outlined passion, commitment, care, innovation and trust as values to be embodied by all staff.

“With the new BDMD brand you can expect friendly faces that care enough to talk about what your weather concerns are – and expect answers you will understand, with clear examples to help you put in context,” said BDMD in a statement.

An exhibition is also being held in conjunction with World Meteorological Day at Times Square, consisting of five sections informing the public of equipment used to monitor weather in Brunei as well as a booth giving a breakdown of BDMD new logo. The exhibition is open daily from 10am to 4pm until March 26.

Also attending yesterday’s launch was the Permanent Secretary at the Ministry of Communications Abdul Mutalib Pehin Orang Kaya Seri Setia Dato Paduka Hj Mohd Yusof and Deputy Permanent Secretary Mohd Riza Dato Paduka Hj Mohd Yunos.

This year’s World Meteorology Day theme is “Climate knowledge for climate action”, with the international community targeting taking decisive action to address climate change.

The Brunei Times