‘Yasmine’ among top box office earners of 2014

National 2 minutes, 21 seconds

BANDAR SERI BEGAWAN

BRUNEIAN film Yasmine was among the top five grossing films at a local cinema this year, said the manager of the popular cinema yesterday.

According to the manager, who requested not to be named, the other four were Transformers: Age of Extinction, Captain America: The Winter Soldier, Big Hero 6 and Guardians of the Galaxy.

“The fact that _Yasmine _performed so well is amazing,” he said.

“It’s really great, and I applaud the producers (of Yasmine) because they really are so passionate about film, and that’s great to see,” he said, explaining that Hollywood churns out plenty of movies, but most of them lack passion.

He said the producers of Yasmine were “very particular about everything that goes into their films” and called the film “a good blend”.

“It was local enough for Bruneians to understand, but the look and style of the film didn’t feel completely Bruneian,” he said, adding that many cinema-goers had commented that the film looked as though it was foreign made.

Speaking about the other movies on the list, he said that as with previous years, action or sci-fi films remained the most popular genres of movies among Bruneian cinema-goers this year.

“These films often consist of a ‘can’t-go-wrong formula’ of a mainstream movie with a good story that broadly appeals to both the old and young as opposed to movies that appeal to just a niche or specific generation.

“They’re also family-friendly, which means people can bring the whole family along to watch them, and these always do well in cinemas, including Bruneian ones,” he said.

He noted that 2015 looks set to be a promising year for Brunei’s cinemas as well, with the expected release of films from popular franchises including The Avengers: Age of Ultron, and Star Wars: Episode VII – The Force Awakens.

However, he maintained that the movie-going market in Brunei was still relatively small compared with the rest of the world.

“It’s hard to keep customers coming back, as they love movies that look good, and these really don’t come along that often, with just one or two exceptions a year.”

He also said that with so many movies being released in a year, it was hard to determine what was going to sell or what would not to Bruneian audiences.

When asked, he said how long a film would be shown in local cinemas was based primarily on “intuition and customer response”.

“If people keep coming, we will keep playing the film. For example, Big Hero 6 has been playing for about a month and a half now, which is longer than usual.

“Despite this (length of time), there are still people – especially families – coming to watch it right now, as it’s the school holiday season,” he said.

The Brunei Times