Animation sector primed for growth

National 2 minutes, 27 seconds

BRUNEI-MUARA

BRUNEI’s animation industry is primed for expansion as it offers a growing talent pool, strong intellectual property (IP) law and access to funding, said the delivery manager of a software company.

Alberto Arenas Garcia of Autodesk praised the Brunei Economic Development Board (BEDB) for actively working on strengthening Brunei’s IP law, equipping the workforce with the required skills as well as helping entrepreneurs and innovators with raising capital.

In an interview with The Brunei Times on the sidelines of the certificate presentation ceremony for Brunei’s first four certified Maya users, Garcia said Brunei can fill a gap in the animation industry by delivering contents that align with the Muslim culture.

“Brunei can definitely be the hub because it has the funds, the talent and is rich with culture.”

Daniel Leong, BEDB Assistant Chief Executive Officer (Innovation and new Initiatives Division), said the board is working hard to attract international companies to set up in Brunei.

“We are talking to many companies and engage them when we are overseas or when they are in Brunei, hopefully some of them would decide to come and invest in Brunei,” said Leong.

BEDB has worked on helping to grow the talent pool needed for the multimedia industry. In january 2013, it launched the learning centre Creative Art Facilities or CRAFT to nurture creative talents in the field of multimedia and bring them on par with international standards.

Over the past two years, BEDB has seen an increase in participation in their classes from the public, said Daniel. “We have been very lucky with the response we have received from locals, and feedback from the consultants regarding the enthusiasm and talent (of our students) have been positive as well.”

He said he was impressed by the response and that the growing talent pool will make it easier to attract local and international companies to establish themselves in Brunei and recruit them.

“(The animation industry) is very knowledge-intensive and talent-intensive, so even though you have however much money, without the right people you won’t be able to do it,” said Daniel, highlighting the importance of building up the talent pool.

However, Daniel noted the difficulty involved in building a new industry, saying it involves more than just training individuals, but also finding companies that are interested in offering jobs to trained individuals.

He said BEDB’s role is not to provide jobs but to bring the relevant people together and getting them to talk, which is one of the purpose of BEDB’s Innovation Day yesterday.

Meanwhile, Bruneians Lim Hoe Kit, Wan Nur Zahidah Metussin, Dk Nur Afiqah Pg Hj A Rahman and Khairul Alias received their Maya user certificates in a ceremony yesterday.

Handing the certificates was Deputy Minister at the Prime Minister's Office Dato Paduka Hj Ali Apong.

The four recipients have proved their proficiency in Autodesk Maya within the Media and Entertainment sector, BEDB said in a statement.

The Brunei Times