DST expects strong continuity with its iPhone packages with many of the subscribers renewing their contract following yesterday’s launch of the local telco’s latest iPhone package.
According to Sashah Hj Razali, DST’s manager of mobile services at the Consumer Products Unit, there’s a strong demand for the latest iPhone model among existing and new contract customers.
“There are quite a number of customers that want to re-contract with us. So far, our iPhone contracts throughout the years have been getting really good responses. Most of them (subscribers) are finishing up their two-year contract and want to take another new one,” he said on the sidelines of the telco’s iPhone 7 launch at its branch in Yayasan.
“For our $85 and $55 subscribers, they can see that they're getting a bit more for their money in terms of data. As an example, for $55 they now get 4GB of data instead of the previous 2GB,” he said.
He said DST’s iPhone packages have also attracted many new subscribers because the contracts are affordable for them.
“We've seen some that have changed from Easi (prepaid) to Prima (postpaid) just to take up the iPhone contracts,” he said, adding that those who continue their subscription after two years are given incentives.
Apple’s iPhone 7 and 7 Plus went on sale in 28 countries in September but most phone retailers in Brunei have had to contend with supply shortages which have not been able to meet global demand.
In September, business publication Bloomberg reported the lack of components supply for the iPhone’s dual back-facing camera and complicated manufacturing processes for the jet black iPhone models held up the supply chain.
Present as the guest of honour during the launch of the iPhone 7 packages was Abdul Latiff POKSS DP Hj Md Yusof, board member of DST.
The Brunei Times